Do you want to learn more about the different online advertising channels and how they can be used to reach your target audience? There is sometimes the perception that online advertising is expensive and doesn’t always provide results. eMarketer predicts that it will overtake TV ad spending for the first time by the end of this year.
CW Marketing are hosting a FREE ‘Paid Online Advertising’ seminar on Thursday 9th November 4:30pm - 6pm at the Bridge House Hotel in Ferndown. Carl Wilson, founder of CW Marketing will discuss in more detail the positive effects it can have on your business and what to look out for.
The online advertising seminar will cover useful topics such as:
Adwords / PPC
- Campaign types
- How to find the best keywords
- Campaign planning
- Targeting the right searchers
- Advert creation and ad extensions
- Landing page essentials
- Common and costly mistakes to avoid
- Campaign reporting
Social media advertising
- How to advertise on the different platforms
- Key things to consider
- Useful tools to help improve ROI (return on investment)
- Available opportunities
- What to look for
- Spending requirements
- Analysing results
We look forward to seeing you!