You might have noticed that more and more of your Facebook feed is full of pointless videos and Gifs, and scrolling aimlessly is part of your morning routine. Facebook has gone from a channel to connect with friends and family, to a fairly lonely platform where people only communicate through tagging each other in posts.
Facebook wants to change this and go back to their roots! Regardless of whether you have 100 or 10,000 followers, the way Facebook shows your content is changing and is likely to affect you!
These changes, for some businesses will mean they see a massive decline in their engagement and reach figures, as Facebook will start to show your content less often. Unless it’s completely suited to that audience there will be no more spamming!
We see this as a challenge we want to accept…
Like most small businesses, you probably don’t want to constantly boost your content. Paid Facebook advertising may not be in your best interest or you may think it’s too expensive for what you use your social channels for, but is the organic content you are putting out into the world worthy to be on your followers feeds?
Content is king!
This is where we come in… valuable, useful and honest content is more important than ever in your marketing plan. Similarly, the use of regular video uploads are becoming more and more beneficial for businesses. Sales posts just won't cut it as Facebook moves towards prioritising content from friends and family, and posts that have a purpose to their audience.
“Essentially it comes down to being more creative about the type of content you share. You need to focus on the experience you provide for your readers and encourage a meaningful discussion, not just showcasing your brand.” Jess, Projects Manager at CW Marketing
Build a relationship with your followers
Social media shouldn’t be one sided; it’s all about building a genuine following of people that are interested in your brand and therefore can reply and react with what you are putting out. Keeping up the obvious ‘Facebook maintenance’ such as responding quickly, dealing with positive and negative reviews, and making the interactions seem real, is important for nurturing your followers. You don’t want to sound like a robot, so put a face to your social channels.
“Try looking for other ways to communicate with your audience on Facebook such as Groups and Events, these tend to offer much higher visibility on people's news feeds.”
Will paid advertising help?
By definition, paid advertising will definitely help get your posts in front of the right audience, but this change will likely mean you are competing a lot more with other businesses. As a result, you are potentially going to have to spend more to see results you want. We recommend thorough research into your audience to ensure you are targeting the right people.
How can CW Marketing help?
You want your social media posting to coincide with your other communication platforms, whether that’s email marketing, face-to-face or printed materials. We can offer full service marketing solutions or we can just focus on one area of your marketing mix, such as social media.
Get in touch with our team to discuss your requirements by emailing us on email@example.com or call us on 01202 888200