We’ve heard it time and time again… ‘I want to rank no.1 for this keyword’, ‘Can you get me to the top of Google?’, but in all honestly it’s not as simple as that. There are many factors that you need to consider to know if it’s possible for you to rank well for a certain keyword or phrase.
In this article, we’ve outlined our top 5 considerations to get ahead on Google and which of our digital marketing services can help you with this goal.
1. Are you targeting the right keywords?
It may sound obvious, but a lot of the time, businesses are not even aware of the keywords that they should be targeting. A technical SEO audit can really delve deeper into what people are searching for to find your business. A technical term that you may use for one of your services or products may be completely different to what your target audience type in when using search engines such as Google and Bing.
You may also want to look at location based keywords and see if there are any with high volumes of traffic, this way you know people in your location are searching for these terms and are more likely to have a genuine interest in the services you offer.
Following an audit, you can then create a strategic plan to improve your performance for target terms through content activities, on-site SEO and much more.
Top tip: Have you considered setting up Google AdWords campaigns? Once you know the keywords that are good for your business and aren’t too competitive on a cost-per-click basis, you can build awareness of your brand, increase sales and (even though it’s not organic) you should see high rankings on Google ads.
2. Content, content, content
If you haven’t already, start a blog! This is a great way to get valuable, keyword-targeted content on your site that can be regularly updated. It’s important to talk about topics that relate to your business and that will be useful to your target audiences. If Google starts to understand that you know a lot about your industry, you are likely to move up the rankings organically.
We understand that content writing can be time consuming and if you want to do it with SEO in mind, it can be tricky to get right. We have a team of experienced copywriters on hand to write blog articles, SEO pieces and press releases in your desired tone of voice. These are also great for sharing on social media channels and getting your message across to potential customers. Get in touch to find out which copywriting digital marketing services can help your business.
3. Have you checked out your competitors?
Let’s create an example… you are an independent restaurant opening in Bournemouth and want to see your website ranking increase for the term ‘restaurant in Bournemouth’… saying you want to be number 1 is fairly impossible as the competition with chain restaurants will always beat you. Instead, you need to be more specific with terms such as ‘Independent Italian restaurant in Bournemouth’ are likely to be much more achievable to rank for.
These terms are more relevant to your business and therefore searchers finding your website are more likely to be interested in your offering.
4. Have you picked up reviews?
Reviews can have a massive impact in your ranking. Here are some quick tips:
- Create a Google Business page
- Share your Google Business review link with previous customers to pick up 5-stars
- Promote your 5 star reviews through your website and social channels such as Facebook and LinkedIn
Top tip: Set up an automated email via Mailchimp to go to new customers following a booking or purchase asking them to review you on your Google Business page. You can then just sit back and relax whilst the reviews flood in!
5. Are people talking about you?
The more credible websites that link back to yours the better, this is when supplier relationships and bloggers can really come in handy.
Google will recognise that these sites are linking to yours and will mean you are looked at in a better light to other sites… another thing to help you creep up the rankings.
Have an experienced marketing agency to take the weight off your shoulders!
With so many elements to consider when marketing your business, whether you’re a start-up or an established business and need a push, you may want someone to take the stress off your hands. Not only will it mean you won’t have to deal with it yourselves, but you will also get a team of professionals who can work on strategic planning and marketing activities that will show results!
Give our team a call on 01202 888200 to discuss your requirements or email us on firstname.lastname@example.org.